Fender Rebrand

Branding, packaging, and product redesigns for Fender with graffiti-inspired patterns.

A colorful Fender electric guitar with a splatter paint design lying on a brick pavement.
Electric guitar with a colorful splatter paint design on the body, lying on a brick surface.
Close-up of a Fender electric guitar headstock with tuning pegs, strings, and a logo on a brick surface.
Close-up of a guitar effects pedal with the words 'Grit Brick Fender' written on it, placed on an abstract painted surface with purple, blue, and black colors.
Colorful guitar pick-shaped pieces with various patterns and gold accents are scattered on a white surface.
Close-up of colorful spray-painted butterfly-shaped cutouts layered on top of each other.
A plastic bag of Fender guitar picks with colorful, tie-dye patterns in purple, green, orange, and yellow, on a white surface.
Colorful guitar string packages with abstract designs and silhouette images of trees and birds.
Collection of colorful buttons with splatter paint designs and a black Pac-Man ghost icon in the center.